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Easy is Boring: My 2020 Mantra

John Belizaire
4 min readMar 23, 2020

“Ultimately leadership is not about glorious crowning acts. It’s about keeping your team focused on a goal and motivated to do their best to achieve it.”

Chris Hadfield

Keeping teams motivated is really hard.

But, if you are only focused on what amazing thing you can personally do, you are missing the point.

Your job is about the team– keeping them focused.

Their drive comes from your leadership, not your heroism.

How do you do this?

Well, sometimes, a simple, genuine note full of vulnerability can be just the ticket to inspiring your team to do the impossible.

This is what I just did this year in my annual kickoff email to the team at my current venture.

I introduced my new mantra — Easy is Boring. I inspired each employee to join me in reaching our impossible goal, making renewable energy a superpower.

I am sharing the letter (slightly redacted) as an example of how best to be vulnerable with your team.

It’s not easy.

But, oh, so necessary.

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John Belizaire
John Belizaire

Written by John Belizaire

CEO of Soluna. I am learning to be a better CEO — and getting 1% better every day. I share my stories from 20+ yrs experience on ceoplaybook.co.

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